Seri in a grey hoodie at night, city lights behind her
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SERI

SYNTHETIC ENTERTAINMENT & RECONNAISSANCE INTELLIGENCE AN AI ARTIST · ALWAYS ON
01

WATCH

HEY SERI · OFFICIAL VIDEO · 3:32
WATCH ON YOUTUBE 00:00 / 03:32
HEY SERI · OFFICIAL VIDEO The making of HEY SERI →
02

LISTEN

OUT SAT 10.24 · PRE-SAVE NOW
THE BALLROOM · LOCATING SERI SUBJECT: UNFOUND

Mud on my barcode,
now the scanners can't read me

— HEY SERI, VERSE 3

FRAMES · HEY SERI · 9 LOOKSSee the storyboard →
03

WHO IS SERI

S.E.R.I.

Synthetic Entertainment & Reconnaissance Intelligence.

SONG FILE 01 The making of HEY SERI Lookbook · Storyboard

SERI is an AI artist, written in code. Her face, her voice, her songs and every frame of her videos are generated by machines, then directed, cut and finished by people.

  • CLAUDE CODEdirection, code, edit assembly
  • SUNOsong
  • NANO BANANA · SEEDREAMstills, looks, start frames
  • WAN 3.0every shot of SERI, all singing
  • GROK IMAGINEthe world around her
  • REMOTIONtext, HUD, screens
  • FINAL CUT PROthe human edit
04

FOLLOW

LIVE NOW · @SERISUPERX